Managed Service Providers (MSPs) have historically used the traditional ways of selling: cold calls, door-todoor outreach, and forming sales teams. But in the age of digitalization the old model is beginning to falter. This strategy is unsafe and out of date due to high costs, long durations of ramp up and limited tenures for sales representatives. MSPs continue to spend a lot of money on outbound marketing techniques, which produce little return.
In reality, relying only on sales to generate demand is like putting a cart before the back of a horse. If you don’t have a steady flow of prospects who are interested even the most talented salespeople face challenges. Pay-per-click marketing for MSPs is a more effective method to attract leads seeking their services.
What makes PPC for MSPs so efficient?
PPC is an excellent way to reach customers who are actively looking for services like managed IT support, helpdesk outsourcing, and cybersecurity. PPC is more effective than cold outreach as it is able to identify demand at its moment of occurrence.
With the correct campaign implemented, MSPs can appear at the top of search engines, in targeted LinkedIn feeds, and even on YouTube videos that are watched by key decision-makers in mid and small-sized companies. The advertising campaign isn’t only about visibility; it also generates leads that are likely to be converted.
Return on investment can be tracked much more easily than with traditional sales techniques. You can monitor the cost per lead, see what ads are effective and which phrases perform better over others.
The reason most campaigns fail is because they lack the right knowledge
An effective PPC campaign involves more than just boosting an existing Facebook status or choosing some Google Keywords. MSPs have a particular audience and reaching them effectively requires expertise in the industry. This is why a specialized MSP PPC agency makes all the difference.
The MSP agency that is qualified knows:
Communicate directly with business difficulties such as downtimes, security threats, and unreliable support.
Create ads that are aligned with MSP packages and other services.
Create landing pages to turn interest into inquiries.
PPC campaigns without this level of specificity can quickly turn out to be expensive experimentation. If properly managed PPC ads can turn out to be powerful growth engines.
It’s best to concentrate on marketing first and sales later.
Traditional thinking about investing in marketing before making a sales team is changing. MSPs are becoming more aware of the importance of demand generation. If marketing is effective the sales team will be able to be less distracted and more time closing.
PPC has a significant role to play in this respect. It lets founders and their teams to concentrate more on providing value than on the pursuit of cold leads. It is best to begin expanding the sales team when there is a steady flow of traffic coming in.
MSPs are able to scale faster with this marketing-led model, while saving time and money. Plus it connects with today’s buyers where they already are online.
Final Thoughts
If your MSP has been using outdated sales-driven methods, it’s the time to look at the situation and reconsider. There is a better and more reliable method to go forward. And it begins with reaching people that are already searching for solutions.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. A trusted MSP PPC company or MSP marketing agency can assist you in creating a an ongoing flow of high-quality leads, and help you free yourself from the uncertainty of cold contact. Marketing is no longer a luxury, it’s a foundational activity.